Do you have a website, but no idea about how you can use your website? Have you ever had the opportunity to learn about SEO? If not, you should look into it! SEO (Search Engine Optimization) is the most important factor that companies must consider when designing their websites.

Is SEO a thing?

SEO is how you are ranked on Google or how well your site is found online. It is crucial for anyone who has a website whether you realize it or not. Most people do not budget enough money in their marketing plan for their websites, and that hurts them! How you are ranked on Google is the method by which people discover your website. Investing money in your companies website will help you over the long term.

How do I begin?

If you own a WordPress website SEO is a breeze to put in place on your site! There's a plugin you can download called Yoast SEO. Yoast is a super simple tool that can help companies get ranked for keywords! Once you download Yoast then, visit each page in the backend of your website and select the keyword that you want to rank for on that page.

Keywords

Keywords can make or break your site. Utilizing Google Analytics to find the keywords that will ensure your website's page is ranked well on Google. Make sure you research your keywords and select wisely. When using Google Analytics you will find two or three different numbers. Don't stress! The most important thing to be focused on is the competition for your keyword. If you decide to select a particular search term, Google Analytics will tell you how high the competition for that keyword is. Be careful. If you are not a large company and Crevand LLC you choose keywords with high competition, you most likely will not be ranked. Type in your keyword and search for a related keyword that has an "low" competitive level.

Another thing to remember is that you should not utilize your keyword on multiple pages. If you decide to use a particular keyword on one page, be sure to research a similar keyword however, not exactly. The same keyword on more than one page can make your pages compete for the top position. Your pages will work against each other in order to rank which means they will likely not rank at all.

If you must make use of that same phrase, make one page a "capstone" Article page. This will differentiate the most important pages from the page with the same keyword. But only use this only if you absolutely need to.

SEO Ranking as well as SEM Rush

Once you've identified your keywords, you must to track how they are doing. My favorite website to use for this is SEM Rush.

SEM Rush will help you track how your pages are ranking on Google. Try to do an analysis prior to searching for keywords, so that you can see how your site began to perform and how it's doing after all your efforts. The most effective thing to do is to run a report at least once a week. This will help you monitor how your keywords are doing. SEM Rush will also run other reports for you also. It can tell you whether you've broken backlinks or you should make alt text for your images. All these factors can help with your SEO rankings.

Make sure you wrap it up

It is essential that you run all reports that are required and research SEO. SEO is a huge factor in marketing and can significantly impact your site's visibility. Making the investment in SEO can help drive a lot of new and returning visitors to your site! Read articles and study up because this will transform your business!